MarketLink Program
Access to Free Point-of-Sale Equipment and Software
The National Association of Farmers Markets Nutrition Programs (NAFMNP) created the MarketLink program to administer and develop payment methods catered to direct-marketing farmers and farmers markets accepting Federal Nutrition Programs’ Electronic Benefits Transfer (EBT).
In 2024, the Farmers Food Assistance Bureau was created to assume both the MarketLink program and Novo Dia Group. You can learn more about FFAB here.
Equipment options through the MarketLink program are available to any farmers market and direct marketing farmer across the country, whether they are eligible for free equipment or not.
Qualified farmers markets and direct marketing farmers will receive a free card reader and a one-year subscription to TotilPay Go, which ensures compliant, accurate transactions by automatically matching SNAP-eligible items with the best payment method, all on your mobile device.
Even if you’ve received free or subsidized equipment in the past, you may still qualify. TotilPay also integrates seamlessly with Square, providing more options for processing credit alongside other forms of payment, including EBT.
Questions about the MarketLink program? Book a call with the MarketLink team today.
|
SNAP / EBT via TotilPay |
World Pay* Credit and Debit |
Square* Credit and Debit |
|---|---|---|
| $0 per transaction | 0.15 per transaction + 1.79% of the sale (+ $120 annual WorldPay account maintenance fees) | $0.10 per transaction + 2.6% of the sale |
*Rates as of March 31, 2020