News and Updates

Wisconsin Offers Equipment to Retail Establishments to Increase People’s Ability to Safely Use FoodShare Benefits

December 7, 2020: Beginning Monday, December 7, the Wisconsin Department of Health Services (DHS) is offering eligible retailers across the state the opportunity to obtain free equipment that allows them to process FoodShare purchases wirelessly. Use of this equipment will increase FoodShare members’ access to alternative grocery shopping options, such as curbside pickup and payment.

FoodShare has been a crucial lifeline to safe and nutritious food for almost 700,000 Wisconsinites during the COVID-19 pandemic. However, many smaller retailers who accept these benefits have not had the opportunity to offer alternative services for FoodShare members due to technology limitations. Using funds from the federal Coronavirus Aid, Relief, and Economic Security (CARES) Act, Wisconsin hopes to help retailers offer a safer shopping experience for all involved.

“Wisconsin has been seeing critically high levels of COVID-19 cases for weeks, and we know that the best way to prevent the spread of this disease is by limiting exposure to others outside your household,” said DHS Secretary-designee Andrea Palm. “There are some activities though, like shopping for food, that are necessities. By helping retailers expand their options for accepting electronic payments from Wisconsinites using FoodShare, we can help protect both shoppers and workers by reducing their direct contact with one another.”

To be eligible to receive the equipment, retailers need to already be approved to accept FoodShare benefits in Wisconsin. Eligible retailers include not only grocers, but also other vendors that sell food, like gas stations, farmers markets, and direct marketing farmers. To sign up, retailers will visit the application site and provide information to show that they are an approved retailer. When they apply, retailers will have the opportunity to select between two types of equipment packages, depending on what will work best for them. The program will be open as long as funds are available, so eligible retailers are encouraged to sign up early.

Media Contacts

Wisconsin Department of Health Services
Jennifer Miller, 608-266-1683
Elizabeth Goodsitt, 608-266-1683

Novo Dia Group
Ricardo Aviles
Vice President and Cofounder