News and Updates

NDG Secures $2 million investment from Square

Investment enables expansion of Mobile Market+ solution

Note to readers: Mobile Market+ was rebranded to TotilPay in February 2020. 


AUSTIN, Tex., January 30, 2019 – Novo Dia Group, Inc. (NDG), a leader in developing electronic benefit transfer (EBT) payment solutions, announced today that it has secured a $2 million investment from Square, Inc. This investment provides capital for the continued expansion of the Mobile Market+ line of products.

“We are thrilled to receive an investment from a company like Square, who understands the needs of individuals and small businesses like our customers,” said Josh Wiles, president of Novo Dia Group. “This capital will allow NDG to realize our goal of empowering merchants nationwide with the most comprehensive EBT solution available.”

“Investing in Novo Dia is a no-brainer—their SNAP and WIC payment-acceptance tools provide a critical service to important and underserved customers,” said James Loftus, Square Corporate Development Lead. “Our investment will make sure Novo Dia can continue to support buyers and sellers in farmers market communities across the country.”

“We are delighted to see investment from Square into this critical space,” said Phil Blalock, Executive Director of the National Association of Farmer’s Market Nutrition Programs (NAFMNP). “It will ensure that farmers and farmers markets can continue to operate and expand their customer base for all types of transactions anywhere in the country as well as avoid any interruption in service. The more traditional payment services are available to small producers, the stronger their markets and opportunities become.”

“The Farmers Market Federation of NY is pleased that Novo Dia Group has received an investment from Square that will allow it to maintain the Mobile Market Plus app,” said Diane Eggert NY Farmer Market Federation of NY. “Many of the farmers in our markets are already using Square for debit and credit card transactions and find the reporting and recordkeeping options to be helpful in tracking their sales.  We look forward to seeing what innovations the two companies can bring to the farmers market community.”

About NDG’s Mobile Market+™

NDG’s Mobile Market+™ line of products were developed for merchants who need the ability to process government benefit cards as well as other tender types. Used by farmers markets, retailers and mobile vendors nationwide, it is the only mPOS application certified for SNAP and eWIC acceptance by the USDA.  The Mobile Market+™ products support credit, debit, SNAP, FMNP, HIP, WIC EBT (offline & online), EBT Cash, and loyalty transaction types.

  • Mobile Market+ solutions are used for SNAP acceptance by merchants in all 50 states
  • Over 40% of SNAP redemptions at Farmers Markets are done using a Mobile Market+ product

About Novo Dia Group, Inc.

Novo Dia Group, Inc. (NDG) is an industry leader in developing mobile payment solutions, with a specialized niche in the electronic delivery and processing of government benefits payments. Based in Austin, TX, NDG has participated in more than 100 government payment programs in more than 40 states. For more information, please visit

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